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This prestigious appointment marks an important recognition for the Clinic and for the entire region, which will welcome one of the most influential events in the luxury travel sector.
Following the conclusion of the 2025 edition in Palermo, Journeys Global Group has chosen Emilia-Romagna as the next destination for its signature boutique event. Each year, the format brings together up to 40 elite travel advisors from North America, Europe, and Asia, along with 35 leading Italian luxury providers — boutique hotels, high-end hospitality brands, and specialists in bespoke experiences.
Journeys Italy is regarded as one of the industry’s most authoritative appointments thanks to its distinctive Fam-Meet® format: curated one-to-one meetings combined with immersive local experiences that allow delegates to engage directly with the cultural and territorial identity of the host destination.
Walking through historic villages, tasting regional flavours, discovering local traditions — these shared moments transform the event into an opportunity for genuine connection, where trust and professional collaboration naturally emerge from lived experiences.
The choice of Emilia-Romagna reflects the strength of a region that blends culture, gastronomy, art, and artisanal heritage with a profound focus on well-being.
As noted by Roberta Frisoni, Regional Councillor for Tourism, Sport and Commerce, the region “fully embodies the ‘Italian way of life,’ defined by beauty, authenticity and genuine hospitality.”
Journeys Italy 2026 will serve as an exceptional showcase for the region’s luxury tourism offer and its ongoing path toward international visibility.
For the Lucia Magnani Health Clinic, hosting Journeys Italy represents a strategic opportunity and a natural alignment with the values of the Long Life Formula® Method.
As highlighted by Dr. Lucia Magnani, CEO of the Clinic, “our philosophy is rooted in scientific well-being and in the pursuit of balance — values that perfectly reflect the spirit of Journeys. We look forward to welcoming an international community of travel professionals, offering them an experience where science, beauty and hospitality come together.”
Throughout the event, international buyers and Italian luxury suppliers will have the opportunity to:
• take part in one-to-one meetings designed to foster high-value collaborations
• experience immersive regional activities curated in partnership with local providers
• discover the Long Life Formula® philosophy and our approach to well-being
• enjoy exclusive networking moments across different locations in Emilia-Romagna
The result will be a direct dialogue among luxury decision-makers, aimed at generating new synergies and enhancing Italy’s most authentic destinations.
Founded by Micaela Giacobbe and based in London, Journeys Global Group is a leading creator of bespoke events for the luxury travel industry. Its Fam-Meet® format has redefined networking in the sector: no exhibition halls or traditional meeting rooms, but shared experiences that create memories — and memories, in turn, generate trust, the foundation of every long-lasting business relationship.
Registrations are open:
https://www.journeys.global/events/journeys-italy-2026
